According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.
What are the demographics of NASCAR fans?
According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).
What percentage of NASCAR fans are minorities?
1 out of 5 NASCAR fans is a minority.
What percent of the NASCAR is black?
According to Kelly Carter of ESPNW, 8.6 percent of NASCAR fans are African-American, while 8.3 percent are Hispanic.
How much money does the winner of the Daytona 500?
Applying that percentage to the 2020 purse of $23.6 million, the winner would receive approximately $2.07 million. A general range of $1.5-2 million seems like a fair estimate.
Who is the target audience for NASCAR?
NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.
What are the strengths of NASCAR?
Below are the Strengths in the SWOT Analysis of Nascar:
- One of the highest TV ratings amongst all professional sports franchises in USA.
- High revenue due to excellent merchandising(More than $3 billion annually)
- Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports)