What is the target market of Nascar?

NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.

What age group watches NASCAR?

AGE DISTRIBUTION

NASCAR fans are just as likely as the U.S. population to be 18-44 (98 index vs.

What is the goal of NASCAR?

NASCAR, in full National Association for Stock Car Auto Racing, sanctioning body for stock-car racing in North America, founded in 1948 in Daytona Beach, Fla., and responsible for making stock-car racing a widely popular sport in the United States by the turn of the 21st century.

Who is NASCAR’s audience?

NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.

What percent of the NASCAR is black?

According to Kelly Carter of ESPNW, 8.6 percent of NASCAR fans are African-American, while 8.3 percent are Hispanic.

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World of auto racing